DEDICATED DIGITAL MARKETING.
Say goodbye to marketing agency jargon and embrace a truly dedicated partnership that makes the most impact on your business.
Welcome To Stoke Digital
Greetings! I’m Daniel Kelly, also known as DK, a passionate digital marketing strategist with over 12 years’ experience.
My journey includes helping to start up one of New Zealand’s fastest-growing digital agencies where I worked across a diverse range of exciting eCommerce and service based client accounts. I’ve also worked in a range of senior marketing roles client side, including Head of Marketing for one of NZ’s largest women’s fashion brands.
Now, I’m thrilled to embark on my own agency venture, offering my unique expertise to a select portfolio of eCommerce and service-based businesses.
I look forward to sharing my hard work and dedication with driven business people. If that’s you, then let’s hop on a call and explore the potential of us working together.
UNLOCK YOUR DIGITAL POTENTIAL
SOCIAL ADVERTISING
Combine the benefits of a single talented freelancer with a network of the best ad buyers in the world – that’s how we operate. We discuss our client accounts with experts all around the globe, to ensure we’re keeping up with the best strategies and maximising your social media potential.
GOOGLE ADVERTISING
Revolutionise your Google Ad campaigns through the transformative benefits of AI-powered campaigns. Unlock the full potential of conversion optimisation and reap the rewards of continued improvement in your results so you can grow your business at scale.
EMAIL MARKETING
What’s your most valuable business asset? Your customer list. Together, we’ll ensure you’re maximising the full potential of your list with enhanced email marketing strategies. Then, we’ll utilise your customer data to drive higher retention and acquisition strategies across other channels.
NEW CUSTOMERS vs EXISTING CUSTOMERS
Understanding which metrics give the most accurate representation of your ecosystem’s health is what will set you apart as a business. By aligning first party data with your ad accounts, you can see which campaigns are driving new customers vs existing, unlocking key insight which will help make better business decisions.
FULL MEDIA BUY STRATEGY
You need to be doing two things at all times…capturing existing demand, and generating future demand. This requires an in-depth media buy strategy that best utilises your budget, so you can continuously generate sales while future proofing your brand for ongoing scale.
KEY PARTNERSHIPS
Web Developers, IT Specialists, Brand Designers, Content Creators, Influencer Managers, Programmatic Media Platforms, Traditional Media Channels…you name it, we’ve got a partner, AND we only partner up with people like ourselves – truly talented individuals with years of experience under their belt, so you can always expect a premium service.
eCommerce or service...
The right combination of marketing channels and tools is crucial for your business success. It’s essential to have someone knowledgeable and experienced managing this mix. I have expertise across various channels and tools and will ensure you have the optimal stack before delving into your digital strategy.
Frequently asked questions
My ideal eCommerce client has already established a foothold in their market and are doing over $20,000 per month in sales and looking to grow. Businesses doing over $1m per month in sales are just as suited to me, in fact there’s often more opportunities.
My ideal service based business, is anyone looking to improve their lead quality and/or volume, or wanting to improve their lead qualifying process to enhance their business efficiency.
I’ve found that there are a lot of agencies who are run by sales people outsourcing their work to junior staff or offshore agencies to make a profit. I am 100% against this service, and want to only provide an exceptional service to my clientele.
When you work with Stoke Digital, you work directly with me (DK). This ensures that work we discuss get’s done and to my high standard.
- Introductory call to learn more about each other and see if there is potential for us to work together.
- Gain access to your digital properties (under NDA) – to get a look under the hood of your business.
- Second call – this call is a combination of insight sharing from my fresh perspective, and client discovery (where you share). Key conversation topics include:
– your target market
– your competitors
– what makes your business unique
– messaging and creative resources
– the key services required to ensure your marketing can succeed. - Proposal time. Sometimes I will share multiple proposals so you can choose the option that best suits your requirements and budget.
- Execution – we will work as closely as required to get you up and running (the level of requirement from the client varies based on the business’s technical maturity and our agreements).
- Ongoing communication, optimisation and reporting will shape our way forward together. Quarterly strategy sessions where we go deeper into extra opportunities are available. These sessions help to ensure we’re always pushing the business forward as much as possible.
No. I will only ask for a 30-90 day contract agreement depending on the level of dedication required at setup. This is because a lot of my time and energy goes into onboarding, so if a client requires more time in the early phase, then the contract terms will be at the higher end of the spectrum.
Of course it comes down to business goals and the specific strategy.
But when it comes to eCommerce, there are literally 100s of metrics I will be monitoring across your tech stack. But below are the three key metrics that will standout and highlight how successful our strategy is:
- eROAS – Ecosystem ROAS (Total Revenue/Total Ad Spend)
- ncROAS – New Customer ROAS (Total New Customer Revenue/Total Ad Spend)
- POAS – Profit on Ad Spend (Gross Profit/Total Ad Spend)
*Please feel free to ask for more details about these metrics if needed.
With service based businesses, lead volume is easy to measure, however lead quality is harder to measure with data, so instead requires more communication back and forth between us and the business operator. We pride ourself on lead quality check-ins, as we understand quality over quantity is the name of this game.
The essence of the word “Stoke” lies in its meaning: to fuel a fire by adding coal or solid fuel. This powerful connotation perfectly aligns with my belief that robust digital marketing must be infused into businesses to ignite growth. While AI plays a significant role in the digital realm, the expertise of skilled humans is indispensable in managing strategies and ad accounts for genuine effectiveness. Just as a fire requires tending to keep burning, exceptional digital marketing necessitates attentive care and dedication to achieve lasting results.
kind words from OUR clients
We were significantly down year on year before we partnered with DK. Since he has taken over our ad accounts, we have shifted to year on year growth. We feel more confident and we're already working on the next round of projects across numerous channels which we're excited about.
Shaun & Jess Barnett - Spoil Me
After partnering with DK, we have found our winning offer, our best performing creative and pin pointed our target audience, enabling us to scale our online sales. The performance metrics DK has been achieving is actually mind blowing. I can highly recommend DK to anyone wanting solid Digital Marketing support. Engaging with him is fun and the results speak for themselves.
Ash Razmi - Bootleg Jerky
Our business was struggling to get work until we hired DK. He re-built our website, and launched a Google Ad campaign that rapidly propelled our business forward. Within weeks we needed to invest in more equipment and more staff to keep up with the growth. If you're considering working with DK, just take the chance, you won't regret it.
Joshua & Vicki Rothwell - Silas Arborcare
Prior to Stoke Digital, Dan managed our fast-paced marketing team at Shine On. Bringing a wealth of knowledge in the digital marketing space, he created a bridge between the creative fashion-focused staff and the everchanging back-end complexities of the platforms we advertise on, including Facebook, Google, Instagram, Criteo, DV360, Klaviyo, and others. Dan is a personable and understanding guy who will ask the right questions and go the extra mile to get a great result for you. In today's world having a great product or service is not enough if your competitors are employing a good digital marketing team. You need a digital partner that will take a personal interest and be there for you 100%. Dan is passionate about getting a result and I would highly recommend you give him an opportunity to work with you.
Cliff Hopkins (Managing Director) - Shine On
Keen to chat?
MAKE IT HAPPEN.
Book a 30-minute strategy chat below. We can discuss your marketing goals, what’s working, what’s not and see if there’s potential for us to work together.
If you would prefer to simply chat via email first, then just fill out the form below and hit send. I look forward to hearing from you.